Our Mission:

Train Heroes.


At HIP, we translate the extensive research findings of social psychology and related fields into meaningful insights and tools that individuals can use in their everyday lives to transform negative situations and create positive change.

Our founder, Dr. Philip Zimbardo, has studied the psychological foundations of negative forms of social influence (such as conformity, obedience, and the bystander effect) and is now refocused on understanding the nature of everyday heroism and the psychology of personal and social growth.


Our Mission

To encourage and empower individuals to take heroic action during crucial moments in their lives. We prepare them to act with integrity, compassion, and moral courage, heightened by an understanding of the power of situational forces.

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“Most people want to take effective action in challenging situations, they just don’t know how.”

-Dr. Philip Zimbardo



Our Lessons




HIP has translated meaningful findings in education and psychology into engaging lessons that can be taught and understood by a wide-range of audiences and applied to challenging real life scenarios. HIP starts all its trainings by addressing a question we all ask ourselves: do my actions really make a difference? Trainees discuss who heroes are, what they are like, and how they can impact our real world, eventually realizing that not only are they themselves already more like their heroes than they might think, but that they as ordinary people can make an extraordinarily meaningful impact.

Developing a Growth Mindset

Our mindsets - the set of beliefs we have about whether our abilities can be grown or changed - profoundly impact the way we work, play, explore, and live. Whether you wish for your students to explore their potential and embrace failure, your teachers to understand the exact science required to learn a new skill, or for your employees to be more confident, fulfilled, and productive, this lesson can help. 

Combatting the Bystander Effect

The opposite of a hero is not a villain - it is a ‘bystander’ - an individual who does nothing during adverse situations.  We teach trainees how automatic human tendencies and social influence forces can shape our decisions, causing
us to act in ways that can be harmful to ourselves and others. Trainees learn how to identify bystander behavior in various scenarios and what can be done to prevent it in oneself and in others. 

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Our Partners

The Heroic Imagination has many partners around the world. Some of them are members, licensed to teach our official training programs, while others are simply friends doing good work. 

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Get Involved


Get trained in our lessons

Join our community of individuals, schools, and organizations around the world by teaching our lessons to your populations.


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Make a Donation

The Heroic Imagination Project (HIP) is a 501(c)3 nonprofit organization that relies on the generous contributions from people like you.